- Declaring that you don’t have a full time job to a room full of people is not easy. In our society, it’s akin to admitting that you don’t believe in sacrificing goats on Bakra-Eid. Cue nasty side glances and an extended eyebrow raise. Mind you, only one.
“Then why exactly are we listening to you?” would say anyone with their hairs on.
“I make my money through the social media.”
What? Wasn’t being jobless bad enough? Now we have to live with people who call themselves Facebook Junkies and Serial Tweeters and get away with it?
For your own good, yes.
What started off the Day 3 of Social Media Baithak that took place at T2F this weekend proved the point and took the cake: Faizan Laghari, a “technopreneur” by his own admission, put forth the trade secrets that everyone seems to possess but no one seemed to have gushed out with as much enthusiasm before him. Unabashedly bald and quick with wit, the speaker dished out tips after tips (for want of a better word) on how to suck at social media but ended up revealing a great many insights as to how to go about things, once on the social media platforms.
Followed by a relatively demure Shoaib Taimoor, the conversation turned towards on how the relatively new medium is now being used. From crowd-sourcing, to delivering food online and from travel photography to corporations maintaining a friendly appearance on the social media, the diverse palette of endeavours that the medium supports is miraculous at the very least and still growing. However, when the session’s moderator, Raheel Nabi ventured to ask if there are any areas where Twitter fails, Shoaib Taimoor replied “Twitter fails when people think it’s a substitute to real life,” and left the crowd with some food for thought while the event carried on with its list of guests.
“We have not spent a single rupee on traditional advertising,” claimed Lollipop and Laddu (the duo that handles photography and video making services) to an extremely awed crowd. “Would we really be able to leave the moustache adorned billboards of news anchors behind?” is probably what’s on everyone’s mind.
However, an observer from the audience was quick to point out how online Facebook pages run the risk of “shoving content down their followers’ throats” to which Bilal Lakhani (Communications, P&G) replied “We (corporations) are trying to identify how Facebook can work like soap operas.” and while no one really wants the thought of Saas-Bahu TV shows while logging on to their personal profiles, one can maybe foresee social media coming out from its 11-15 million people mark and being taken to everyone across the country.
To be or not to be on social media is not the question. How to be on social media is what the event answered best.