Let me ask you something. How many times have you passed by a billboard and said to yourself “Wow, that’s exactly what happens in real life.” The answer for most is almost second to none. And then you pass by one of these while humming to a tune in your car and your mind is jolted out of sleepiness so that not only do you turn your head back to ogle at what our ingenious brands have cooked up to advertise this time but you are also left questioning your rational self.
Basically, you’re just asking. “Wait, what’s that?”
However, my two cents on this brand new piece of advertising go something like this: Are you freakin’ kidding me?
Right when gender stereotypes of men being this aggressive and an embodiment of hulk-like physical strength are being questioned and rightly so, advertisements like this continue to reinforce the status-quo in place since the Stone Ages.
In times like today, when having an idea is like being armed with a sword, do we really need people to be found carrying the wrong sword?